Only 60% of Clients Satisfied
Big 4 Clients Demand More

The last 5 years changed how clients think about their Big 4 CPA firm. Client service and value are front and center. And clients are redefining what it takes to deliver. The facts:

• Only 6 in 10 clients recommend their Big 4 auditor
• 18.5% of companies switching their Big 4 audit firm
• One firm delivers the best client service
• One Big 4 auditor almost immune from comments about staffing issues
• Clients see key differences between firms:
  
  1. Provides "no frills" audit
  2. Builds the audit around solving problems
  3. Delivers a streamlined audit and a commitment to help
  4. Offers the most client-friendly audit

Clients Audit the Big 4

Use BTI's exclusive quantitative metrics or draw your own conclusions from hundreds of client quotes about the Big 4 firms. Word-for-word feedback on:

• Market perceptions
• Big 4 brands including:
  • Market Presence
  • Brand Awareness
  • Favorable Branding
  • Negative Impressions
• Pockets of strength for each of the Big 4—by name
• Alternatives to the Big 4
• Actionable strategies to:
  • Win more work with big-spending clients
  • Target training at specific weakness
  • Bolster recruitment efforts and outreach
  • Significantly boost client retention

BTI's 24-point analysis of virtually every aspect of client service for:

• Deloitte
• Ernst & Young
• KPMG
• PricewaterhouseCoopers

17 activities driving superior
client relationships

The Big 4—scored and ranked by more than 240 clients

Who delivers the best client service —and where clients rank the other 3